Patent panic!

12 February 2015

Those who still have doubts about the level of real life, short term economic impact of patents, should have look at what happened to GoPro’s shares recently as Apple was granted a US patent they acquired from Kodak on Jan 13, 2015: US8934045 (B2)   -  DIGITAL CAMERA SYSTEM HAVING REMOTE CONTROL.On the first days of panic their shares dropped from over 65$ to less than 50$, and in recent weeks, as panic eased, GoPro’s shares have slowly recovered but are still below 55$ today.It is clear that GoPro could benefit from a solid IP risk analysis and a more effective communication strategy than the current “no comment”.

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