Made in EU label?

24 April 2014

In April 2014 the European Parliament voted to make 'Made-in' labelling mandatory (currently, it's voluntary) for non-food products offered in the EU. The objectives behind the proposal are product safety, market surveillance and consumer protection. EU manufacturers would be able to choose whether to put 'Made in the EU' on the label or their specific country. In order to determine the country of origin the new regulation refers to provisions such as Council Regulation (EEC) No 2913/92 establishing a Community Customs Code. For goods produced in more than one place, the 'country of origin' would be that of the "last substantial, economically justified processing resulting in a new product or representing an important stage of manufacture". This redefinition of the country of origin could have a serious impact on the marketing of famous brands (that use foreign components or assemble their goods outside the EU). Maybe even trademarks incorporating 'made in' slogans should be altered in order to come forward to this new definition. To be continued!

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