Cycling economy: hot!

15 February 2013

The cycling economy is hot, as we know! This is a perfect simple marriage between H&M and Brick Lane Bikes. It is a clear example of straightforward open innovation and reinforcing each others brands. During our upcoming soirée IPéro on the 'cycling economy' (28/3 in Ghent) we will deal with related topics from a Belgian perspective. You are welcome!

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