Telecom providers have understood that customers will not stay because of the carrier network and the related price proposition. Content services in adjacent markets need to be discovered to safeguard future revenues, probably in partnership with smaller niche or pioneering companies outside the sector, such as event organizers, content developers, news agencies etc. From an operational perspective, smart, efficient and robust will be the key properties of technologies used in an unpredictable atmosphere. It will be of utmost importance for any telecom provider and equipment manufacturer to define its IP position when thinking strategically.


Transmission of information and data happens while we are breathing and at a pace which can only be considered standard in this sector. The media rely on content and concepts, but even more on supporting technologies and software, such as high-capacity networks or platforms, digital protocols, data compression, management and storage, portable devices like audio players, cell phones, game consoles etc. to initiate and sustain customer relationships and allow cross-functional sales. We believe that both content and drivers should be kept as exclusive as possible.


Although mainstream energy sources such as fossil fuels are rapidly declining, the rate of development of alternative energy sources is slow and the public infrastructure is not equipped for private production. Visionary ideas on energy generation, such as solar cells, wind turbines, bio fuels, photovoltaics and hybrid engines, … whether based on wind, water, sun, organic materials, superconductors or nanotechnology are needed for development and long-lasting sustainable commercialization.


Demographic changes and ethical questions characterize the evolution of medical solutions. The new slogan is "live consciously rather than longer" and results in remarkable evolutions in the clinical research and care sectors. The role of hospitals, doctors and patients is shifting and innovative initiatives such as remote diagnostics and distant operations are likely to be subsidized by public authorities. IP in a world where the real concept of business-to-consumer is finally about to break through?


Considering the number of glossy magazines at our local newspaper kiosk or grocery store, interior design is a booming business. Techniques, forms and materials result in functional and esthetic objects for living and working purposes. Personalization drives many people towards unique pieces, but unfortunately catalyses counterfeiting given a certain price level. Timeless and simple objects, such as furniture, heaters, windows, lighting, windows, sanitary, kitchens, fireplaces, building automation etc. must remain original at all times and deserve a clear-cut IP approach.


All athletes have one thing in common: they all aim for perfection to win medals. Talent is what sets people apart in this highly competitive sector, but sponsorship and technological evolutions have become equally important. The latter have not only gained importance in professionally organized teams, but also in amateur environments where products such as swimsuits, aired running shoes, carved skis, golf clubs etc. have obtained cult status. Short product development cycles and unexpected mass demand urge companies to think proactively and strategically about IP.